Real-time expression rather than playback illusion.

Persona3D develops the ecosystem for the next generation of interactive and immersive entertainment.

Traditional entertainment was built for consumption. Younger audiences no longer want to watch a pre-recorded spectacle; they want live moments they can influence, share and become part of. We create the foundation for that future, where audiences participate in the story instead of watching it.

At the intersection of art, culture and cutting-edge technology, we create real-time experiences that feel human, authentic and alive, with live emotion, risk and connection at the heart of every performance. From emerging digital worlds to live digital performances, we empower artists, festivals and brands to transform entertainment into interactive worlds where audiences become part of the experience.

Our senior team, led by founders Diederik van Gool and Holger Schwedt, consists of entertainment industry veterans who know the worlds of music, festivals, media and audience engagement from the inside out. With decades of experience across both marketing and music, we combine creative vision, cultural understanding and technological innovation to build platforms that connect artists, brands and audiences in meaningful ways.