DI-RECT

De Kuip

REALTME IMMERSIVE VISUALS

Persona3D used cutting-edge custom generative AI to bring the artwork of visual artist Jamel Armand vividly to life on screen during the June 2025 shows of the band Di-rect at stadium De Kuip. By seamlessly merging live camera feeds with Jamel’s distinctive visual style in real time, audiences experienced an immersive, dynamic visual journey that blurred the line between reality and imagination.