We live in an era of monumental technological advancement. Innovations in Artificial Intelligence (AI), Virtual Reality (VR), Augmented Reality (AR) and Mixed Reality (MR) are poised to revolutionize our media experiences. We are entering a golden age of fully digital connections among individuals, businesses, influencers, and artists. The current youth seamlessly communicate via digital devices, connecting without the need for physical proximity. New forms of live interactions between artists and their fans will supplement real-life concerts and album releases, creating immersive and dynamic experiences. The possibilities are limitless, and the future is ours to shape.

In recent time, we witness the rise of metaverse environments, led by major technology companies such as Meta, Apple, Google, Microsoft, NVIDIA, Sony, and Amazon. These developments offer a world of opportunities for musicians and artists to realize their creative visions in a rapidly expanding global market. The rapid advancements in VR and Mixed Reality, including the latest headsets and associated ecosystems, enable artists to create boundless artistic concepts and share them with their fans individually or collectively. Augmented Reality, immersive audio, and 3D LED technology at live shows provide unparalleled experiences.

Behind these transformative experiences lies an impressive and complex technological infrastructure, consisting of various game engines, advanced software packages, and sophisticated hardware for performance capture. This underscores the urgent need for user-friendly and accessible workflows that enable artists to explore their imagination freely, without being hindered by complex and costly barriers. Unfortunately, there is still a significant gap in knowledge and experience within the music industry in this area.

The ability for artists to expand their audience within the metaverse offers modern artists the chance to grow their fanbase and tap into new revenue streams. Holostage enables them to share their art in innovative ways, reach a broader audience, and elevate their artistic careers to new heights.

Within the domain of metaverse concerts, the emergence of Mixed Reality headsets is a significant pillar. The launch of the Quest 3 and the Apple Vision Pro has demonstrated the immense potential of technology that bridges the physical and virtual worlds. There is an urgent need within the music industry for widely applicable case studies that demonstrate the potential of metaverse technology, particularly regarding the use of Mixed Reality headsets in the context of an immersive music experience. Holostage will fullfill that need.